Quickly after the worldwide conflagration, watchmakers have been inundated with orders for wristwatches. As a result of they could possibly be made extra shortly and affordably than pocket watches, the wristwatch turned a demotic accent. Heretofore, it had at all times been thought of a luxurious merchandise that was carried by men of means.
When the Shokosha Watch Analysis Watch Institute opened for business, nobody gave them a snowball’s probability in Hades. Why? There have been many causes. First and most significantly, they have been a Japanese agency, and watchmaking had at all times been dominated by the Europeans. The Swiss, the French, and the English had been making high quality timepieces by hand for the reason that 16th century. Most believed that Japanese horologists merely didn’t have the instruments or the expertise to compete. They have been fallacious.
The introduction of the company’s first watch was thought of a grand achievement. How grand? The mayor of Tokyo, Mr. Goto, took the time to personally name the timepiece. He known as it the “Citizen,” as a result of it was dependable and inexpensive to the widespread man. The company liked the name a lot that they made it their very own.
Although they have been a bit behind the instances (pun meant), Citizen invested in new applied sciences early on. Their first model had been a pocket watch, however after that they targeted nearly completely on the wristwatch. It took many years of dedication and onerous work, however they lastly began to catch as much as the Europeans by the 1950s.
Citizen launched the primary shock-resistant watch made by a Japanese watchmaker in 1956. Three years later, they produced the nation’s first water resistant timepiece. By the top of the last decade, they have been not merely a Japanese agency, they have been a world model. The company continues to spend money on and experiment with new applied sciences.